Live program
Digital Marketing, Paid Media and Automation Live Program
Build practical digital marketing and automation skills for modern remote-work opportunities.
Learn paid media, marketing automation, customer relationship management, campaign systems, lead generation, reporting, and practical marketing workflows through live instructor-led training.
This program provides practical training and career preparation. Completion does not guarantee employment, clients, interviews, income, or specific career outcomes.
Live class schedule
Live classes take place every Tuesday and Thursday at 9:00 PM East Africa Time.
- Tuesday — 9:00 PM EAT — duration displayed on the session calendar.
- Thursday — 9:00 PM EAT — duration displayed on the session calendar.
Official course time: 9:00 PM East Africa Time, Nairobi time. Your calendar shows each session in your own time zone.
See training calendar →Curriculum
Module 1: Digital Marketing Foundations
- Understanding digital marketing
- Marketing funnels
- Customer journeys
- Digital marketing channels
- Audience research
- Offer positioning
- Lead generation
- Conversion fundamentals
- Marketing metrics
- Remote digital marketing roles
Module 2: Paid Media Foundations
- Paid advertising fundamentals
- Campaign objectives
- Audience targeting
- Campaign structure
- Budget planning
- Ad creative principles
- Copywriting for advertisements
- Landing pages
- Conversion tracking
- Campaign optimization
- Reporting
- Return on advertising spend
- Common advertising mistakes
Module 3: Meta Advertising
- Meta Business Suite
- Business Manager setup
- Advertising accounts
- Facebook and Instagram campaign structure
- Pixel and event tracking
- Audience creation
- Retargeting
- Lead campaigns
- Conversion campaigns
- Creative testing
- Performance analysis
- Campaign optimization
Module 4: Paid Search and Other Advertising Channels
- Search advertising fundamentals
- Keyword intent
- Campaign structure
- Landing-page alignment
- Conversion tracking
- Budget management
- Performance reporting
- Platforms covered: [VERIFY: which of Google Ads, LinkedIn Ads, TikTok Ads are actually taught]
Module 5: GoHighLevel
- GoHighLevel account structure
- Contacts and pipelines
- Forms
- Landing pages
- Calendars
- Workflows
- Email automation
- SMS automation
- Lead nurturing
- Opportunity tracking
- Appointment reminders
- Funnel setup
- Reporting
- Client account management
Module 6: Klaviyo
- Account setup
- Audience and customer data
- Lists and segments
- Signup forms
- Email campaigns
- Email flows
- Welcome automation
- Abandoned-cart automation
- Customer segmentation
- Personalization
- Campaign reporting
- Deliverability basics
- Ecommerce automation
Module 7: HubSpot
- HubSpot CRM fundamentals
- Contact management
- Properties
- Lists
- Pipelines
- Forms
- Landing pages
- Marketing email
- Workflows
- Lead nurturing
- Deal tracking
- Reporting dashboards
- Sales and marketing alignment
Module 8: Marketing Automation Strategy
- Mapping a customer journey
- Trigger-based communication
- Lead qualification
- Lead scoring
- Nurture sequences
- CRM organization
- Campaign automation
- Follow-up automation
- Reporting automation
- Automation quality control
- Preventing duplicate or excessive communication
Module 9: Practical Projects
- Build a sample paid advertising campaign
- Create a campaign budget
- Develop an audience targeting plan
- Build a landing page
- Create an email automation sequence
- Build a GoHighLevel workflow
- Create a Klaviyo customer flow
- Create a HubSpot lead-nurturing pipeline
- Prepare a marketing performance report
- Present a campaign strategy
Module 10: Remote Career Preparation
- Digital marketing remote roles
- Paid-media job titles
- Marketing automation job titles
- CRM specialist roles
- Portfolio preparation
- CV positioning
- LinkedIn positioning
- Interview preparation
- Work-sample presentation
- Searching for suitable remote opportunities
- Avoiding remote-job scams
What the program includes
- Live classes every Tuesday and Thursday
- Paid-media training
- GoHighLevel training
- Klaviyo training
- HubSpot training
- Marketing automation training
- Practical assignments
- Session resources
- Class calendar
- Session recordings: [VERIFY: whether recordings are provided for every session]
- Progress tracking
- Remote-career preparation
- Monthly Remote Job Q&A access: [VERIFY: whether Q&A access is included in this program]
- Support level: [VERIFY: support details for this program]
- Access duration: [VERIFY: access duration for the Digital Marketing program]
Remote Ready AI provides education, practical training, tools, and career preparation. We are not an employer or recruitment agency and do not guarantee jobs, interviews, clients, contracts, income, or employer responses.
Payments provide access to the programs and resources described in the selected plan. They are not payments for a job or placement.