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Marketing & content
Email-marketing assistant
You build, schedule and report on email campaigns, and keep the subscriber list healthy.
- Beginner-friendly
- Some experience helps first
- Experience
- Some experience helps
- Education
- No formal requirement
- Portfolio
- Portfolio expected
- Communication
- Strong written English
- Technical difficulty
- Medium
- Typical preparation time
- 6–10 weeks of focused preparation
Common tasks
- Building campaigns in an email platform
- Segmenting lists and setting up automations
- Running A/B tests on subject lines
- Reporting on open, click and unsubscribe rates
Transferable skills you may already have
- Writing
- Attention to detail
- Analysis
Remote-work skills this role needs
- Campaign documentation
- Approval workflows
- Reporting
Role-specific skills
- Email copywriting
- Segmentation
- Automation flows
- Deliverability basics
Recommended tools
- Mailchimp
- Klaviyo
- HubSpot
- Google Analytics
Suggested practice projects
- Build a five-email welcome sequence with segmentation logic
- Run an A/B test on a sample list and write up the result
Readiness checklist
- I can explain what this role does day to day
- I have practised with: Mailchimp, Klaviyo, HubSpot
- I have at least two portfolio pieces published
- My CV uses the keywords for this role
- I have prepared answers to the interview questions below
Common job titles and search keywords
Email-marketing assistantCRM marketing assistantLifecycle marketing associateemail automationsegmentationopen ratedeliverabilitywelcome sequence
Likely interview questions
- How would you improve a campaign with a high open rate but low clicks?
- What causes emails to land in spam?
CV guidance
Quote list sizes, campaign volumes and performance changes you contributed to.
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