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Customer service & sales

Sales-development representative

You research target accounts, run outbound sequences, and hand qualified opportunities to account executives.

Beginner-friendly
Some experience helps first
Experience
Some experience helps
Education
No formal requirement
Portfolio
Work samples help
Communication
Strong spoken and written English
Technical difficulty
Medium
Typical preparation time
8–12 weeks of focused preparation

Common tasks

  • Building target account lists
  • Writing and sending multi-step outbound sequences
  • Qualifying inbound enquiries
  • Maintaining accurate pipeline data

Transferable skills you may already have

  • Sales
  • Research
  • Writing
  • Persistence

Remote-work skills this role needs

  • Written outreach
  • Pipeline hygiene
  • Async handover notes

Role-specific skills

  • Sequence writing
  • Account research
  • Qualification frameworks
  • Pipeline reporting

Recommended tools

  • HubSpot or Salesforce
  • Apollo or Lusha
  • LinkedIn Sales Navigator
  • Slack

Suggested practice projects

  • Write a four-touch outbound sequence for one specific customer segment
  • Research ten accounts and document why each is a fit

Readiness checklist

  • I can explain what this role does day to day
  • I have practised with: HubSpot or Salesforce, Apollo or Lusha, LinkedIn Sales Navigator
  • I have at least one work sample I can share
  • My CV uses the keywords for this role
  • I have prepared answers to the interview questions below

Common job titles and search keywords

SDRBusiness development representativeOutbound sales associateoutboundprospectingsequencespipelinequalified opportunities

Likely interview questions

  • How do you research an account before reaching out?
  • What makes a cold email worth replying to?

CV guidance

Lead with pipeline generated, meetings booked, and reply rates rather than responsibilities.

Optimise my CV

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